Overview

The world’s largest cryptocurrency platform launched new performance campaigns with FeedMob to acquire users across global markets. The goal: scale fast, stay efficient, and monetize quickly. By combining funnel conversion excellence with real-time optimization, the campaign exceeded expectations with 10% ROAS and high-volume daily user growth.

Approach

FeedMob designed a multi-partner strategy focused on maximizing performance across LATAM, APAC, and the EU. By integrating five top-performing partners and executing rapid creative iterations, the team ensured high-conversion traffic across Android and iOS. Daily feedback loops enabled real-time bid adjustments, creative swaps, and funnel tuning.

Platform-specific campaigns drove install volume while maintaining cost control by leveraging regional and inventory-based pricing efficiencies. Creative testing and dynamic budget reallocation further optimized the campaign for down-funnel actions — registrations and purchases — ensuring monetization matched scale.

Results

Over a two-month period, the platform scaled efficiently on a global level, achieving a 10% Day-7 ROAS that exceeded historical benchmarks. The campaign generated strong returns and an optimized user acquisition funnel, powered by a diverse media mix and real-time optimization. It also delivered impressive conversion metrics:

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The post FeedMob Helps Crypto App Boost Growth & ROAS appeared first on FeedMob.

Overview

A global platform sought new growth channels outside traditional mobile media and partnered with FeedMob to test Connected TV (CTV) inventory. FeedMob launched the platform on a new CTV partner as part of a monthly test budget dedicated to experimental supply. The goal: drive high-quality user growth with guaranteed cost-per-first-trade efficiency.

Approach

FeedMob structured a guaranteed cost-per-first-trade (CPFT) deal with the CTV vendor to mitigate risk and ensure profitability. Within the first 10 days, FeedMob observed 3x growth in daily installs, scaling from 400 to over 1,200 installs per day.

The team leaned into the CTV performance, monitoring engagement metrics such as daily active usage and account creation. Strong signals from early conversion data and event engagement prompted rapid scaling while maintaining guaranteed cost efficiency.

Results

In just 10 days, the CTV campaign scaled from 400 to over 7,000 installs—a 17.5x improvement. More importantly, successful account applications and first trades grew rapidly, delivering a 3.7% conversion after day one and an average 5.4% conversion after the first week.

The campaign maintained healthy cost efficiency, with cost per trade (CPT) under the client’s goal and exceeding cost-per-first-trade (CPFT) targets. In addition, the campaign drove a 44% reduction from the client’s original CPA goal.

These strong early signals validated the potential of CTV as a performant, scalable channel — positioning the platform for broader investment in the space.

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The post CTV Growth for a Leading Cryptocurrency Platform appeared first on FeedMob.

Overview

A top-tier mobile gaming company sought high-quality user acquisition (UA) channels beyond traditional marketing sources. Their key challenge was to identify scalable inventory that wouldn’t cannibalize organic traffic. To address this, they partnered with FeedMob to access exclusive audiences via T-Mobile Tuesdays—a high-engagement loyalty rewards program.

Approach

FeedMob collaborated closely with T-Mobile Tuesdays to develop a custom promotion tailored for the client. By leveraging T-Mobile’s expansive subscriber base, the campaign reached a high-intent audience interested in exclusive mobile offers. This provided the gaming company a unique opportunity to acquire engaged users with strong conversion and retention potential.

To drive campaign performance, FeedMob:

• Optimized targeting and placements using engagement trend analysis
  
• Continuously refined creative messaging
  
• Adjusted bidding strategies for improved cost efficiency
  
• Used its proprietary KPI dashboard to monitor and adjust campaigns in real time
  

Through direct integration with the telco partner, the client accessed a brand-loyal audience unavailable through standard UA channels. With strategic execution and optimizations, this enabled a streamlined and effective acquisition process.

Results

The gaming company experienced a significant lift in incremental installs with no negative impact on organic performance. Key results included:

• Day 7 Retention: 20% average across iOS and Android
  
• Day 7 Recoup Rate: 10% from in-app purchases
  
• Day 30 Recoup Rate (key ROAS): 31.15%, exceeding goals by over 10% and outperforming all other media partners
  

By leveraging a premium traffic source and executing a data-driven strategy, FeedMob delivered meaningful and scalable growth for the client.

Discover how FeedMob can optimize your performance strategy—reach out today.

Get in touch with us today!

The post Global Gaming Growth with FeedMob & T-Mobile appeared first on FeedMob.

Overview

A leading messaging app partnered with FeedMob to optimize traffic sources and improve user acquisition efficiency. Through strategic partner selection, fraud prevention, and continuous traffic optimization, the app achieved a 156% increase in its key conversion rate over six months, growing from 3.2% to 8.2%.

Approach

1. Partner Optimization

FeedMob implemented a rigorous evaluation system to improve traffic quality. The team eliminated sources with high fraud rates and removed those with 0% retention across key early engagement days (Day 1, 3, 5, and 7). Additionally, they transitioned from a Cost Per Install (CPI) model to Cost Per Sign-Up (CPSU) and Cost Per Engagement models to better align payment structures with user quality and engagement.

2. Data-Driven Decision Making

Comprehensive data analysis was used to optimize performance. FeedMob monitored partner performance daily with proprietary tools and held weekly optimization reviews based on clear performance benchmarks. Retention tracking enabled them to identify high-value sources and scale them effectively, resulting in continuous improvement in traffic quality and efficiency.

3. Rate Structure Adjustments

To align incentives with performance, structured rate adjustments were introduced. FeedMob applied partner-specific rate changes based on individual performance and quality metrics to encourage stronger traffic sources and improve acquisition outcomes.

Results

Partner Performance Insights & Increased LTV

From October 2024 to March 2025, the messaging app’s key conversion rate rose from 3.2% to 8.2%—a 156% increase. FeedMob’s data-driven optimization, fraud prevention, and partner management drove scalable success. Rejected installs dropped below 5%, retention and LTV improved, and top-performing partners were identified through enhanced tracking and transparency.

Want to learn more about how FeedMob can help you scale acquisition while reducing costs?

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The post FeedMob Boosts Acquisition for Messaging App appeared first on FeedMob.

Overview

A top FinTech brand partnered with FeedMob and T-Mobile to run a one-week campaign using T-Mobile Tuesdays’ Brand Spotlight. The campaign drove over 2,200 high-quality enrollments, achieving a 30%+ install-to-enroll CVR—4x higher performance than other media partners in the brand’s existing portfolio. By leveraging premium placement, optimized creatives, and strategic targeting, the campaign proved the incremental value of mobile media in its channel mix.

Approach

FeedMob activated T-Mobile’s Brand Spotlight, a high-visibility placement within the T-Mobile Tuesdays app, paired with the FinTech brand’s best-performing creatives. A full MMP integration enabled seamless tracking, while the campaign targeted T-Mobile’s 45M+ user base.

In just 48 hours, the campaign generated notable volume with nearly 100,000 clicks thanks to exposure to T-Mobile’s high-intent audience, achieving conversion rates topping 36% on iOS and 30% on Android. 63% of overall enrollments came from iOS devices. Users were required to complete complex down-funnel actions, such as submitting personal identification details, before converting—highlighting the quality of acquired users.

Results

The T-Mobile campaign drove 1.5 months’ worth of installs and enrollments within 7 hours of launch and achieved overall CPA goals. By the end of the campaign, the FinTech app saw a significant increase in conversion and achieved a CPA target well below their original benchmark. The campaign validated the scalability, efficiency, and incremental value of premium mobile placements.

Want to learn more about how FeedMob can help you scale acquisition while reducing costs?

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The post Driving High-Intent Users at Scale for a large Fintech App appeared first on FeedMob.

Overview

A digital banking company partnered with FeedMob to scale acquisition while reducing CAC by 50% and increasing direct deposit adoption. FeedMob’s multi-partner strategy, advanced tools, and fraud mitigation ensured efficient and sustainable growth. By addressing bandwidth constraints and optimizing traffic sources, FeedMob helped achieve significant efficiency improvements and drive higher user engagement.

Approach

FeedMob implemented a multi-partner supply strategy, integrating direct publishers and incentivized networks to diversify traffic sources. Real-time performance monitoring using proprietary tools enabled adjustments in bids and creatives, while in-house fraud detection ensured quality traffic and prevented inefficiencies.

Additionally, FeedMob centralized vendor management, reducing the operational burden and focusing efforts on full-funnel optimization. Creative strategy enhancements supported engagement goals, and targeted optimizations prioritized deposit activity to secure high-value users.

Results

FeedMob reduced CAC by 50%, maintaining volume and improving retention through direct deposit adoption. Traffic diversification and real-time optimizations ensured sustainable growth, while streamlined vendor management enhanced operational efficiency.

Want to learn more about how FeedMob can help you scale acquisition while reducing costs?

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The post Achieving Scale for a Digital Banking Company appeared first on FeedMob.

Overview

A popular app faced challenges in acquiring users for its monthly and yearly subscription plans while maintaining a customer acquisition cost (CAC) that ensured profitability. Their primary goal was to get a user to either sign up for a free trial then convert to a yearly subscription, or immediately sign up for a monthly plan. The client aimed to increase user acquisition for both subscription types, each with distinct lifetime value (LTV) profiles, and sought FeedMob’s help in reducing CAC while scaling growth.

Approach

FeedMob developed a tailored strategy by first understanding the client’s CAC targets for both monthly and yearly subscribers. The team took a portfolio approach, optimizing media buys based on subscription type, using different acquisition channels for each. Key tactics included:

Incent Partner Strategy

Incent partners played a pivotal role in driving long-term success for this client. FeedMob used incent media partners, offering differentiated rewards: a higher reward for freemium (trial to annual) subscribers and a lower reward for monthly subscriptions. This allowed the team to balance cost and LTV, with more expensive inventory allocated to higher LTV users.

Custom Optimization Tools

FeedMob developed a unique product enhancement for this campaign, allowing different payout values for purchase events based on whether the user subscribed to a monthly or yearly plan. This helped manage partner costs and improved overall campaign efficiency.

Detailed Media Planning

A comprehensive media plan with varying CPA levels ensured FeedMob met the client’s need for fast growth without sacrificing profitability.

Results

FeedMob’s ability to differentiate payouts based on subscription type helped scale the acquisition while maintaining profitability across both customer segments. Due to the cost efficiencies in incent media vs. other higher competition channels, we were able to lower CAC targets for both customer types significantly. This allowed us to have a higher payout for channels with more expensive inventory but higher customer LTV.

Overall, FeedMob was able to achieve the client CAC goals for both yearly and monthly acquisitions. Year-over-year we saw 186% increase in monthly customer acquisitions, and a 54% reduction in overall CAC. FeedMob’s strategic portfolio approach, combined with advanced optimization tools, delivered significant growth and cost savings, positioning IP Vanish for long-term success.

Want to learn more about how FeedMob can help with your incentivized media strategy?

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The post How Incent Strategy Drove Conversion for a Popular App appeared first on FeedMob.

Overview

When a popular cashback app needed proof of incrementality across their media mix, FeedMob was confident that their partnership with Samsung’s Galaxy Store could provide its value. The app provides travelers with cashback for their gas purchases.

Approach

Push notifications were sent to users on key dates. Targeted users did not have the advertiser’s app installed, so the notifications specifically recommended it for download. After clicking on the ad, users installed the app and completed post-install actions including sign-ups and first orders.

Install Volume Over Time: Samsung Push Notifications

Results

Samsung showed high incrementality for overall install volume. In the above chart, spikes in blue represent non-organic install increases on push notification dates. Push notification performance is easily visible across overall install volumes during these periods. Memorial Day proved to be highly successful; while organics increased due to seasonality, Samsung proved to be incremental to overall install volume.

FeedMob was able to leverage its partnership with Samsung to outperform registration CPA and first-order targets by 50% compared to competing channels. Additionally, the click-to-install CVR was an impressive 3.49%, and the client was able to decrease their CPA to $41, a more than 50% decrease from the campaign’s initial CPA target.

50%

Increase in performance

3.49%

Average CTI

(Click-To-Install Rate)

50%

Decrease in CPA

Want to learn more about FeedMob’s exclusive partnership with Samsung? Get in touch with us today!

The post Proving Incrementality for a Popular Travel Rewards App appeared first on FeedMob.

When an e-commerce app approached FeedMob about finding new mobile ad inventory to meet aggressive CAC targets, we knew we were up to the task. The app has a user journey that requires users to sign up and then make a real-world purchase—such as buying a grocery store item—before providing proof of purchase to get cashback rewards (main conversion event). To achieve an aggressive CAC for such a complex user journey, our team leaned on an exclusive partnership with Samsung. 

Approach

FeedMob is Samsung’s preferred channel partner. Through our partnership, advertisers get access to more than 117 million devices across the United States and roughly 35 million monthly active users. With performance-based pricing and the flexibility to pause at any time, advertisers can test premium inventory with little risk. 

We began by promoting banner ads in the Galaxy Store before moving on to push notifications that reach Samsung’s entire audience. We also consulted with the client and Samsung on creative optimization, testing a variety of themes and calls-to-action until optimal performance results were met. We quickly met the client’s registration goal, and while the main conversion event takes 7-14 days to complete, we have been successful there as well.

Results

Thanks to the Samsung partnership, FeedMob lowered the registration CPA by 50%. We also adjusted the banner messaging and promo codes to bring down the CAC by 47% for the client’s second conversion event—a more complex down-funnel KPI. Overall, we have seen a nearly 12x increase in total registrations since November and a roughly 6x conversion rate since December. The client continues to increase the investment with FeedMob to maximize the already impressive performance.

6x

Average conversion rate increase

12x

Increase in total registrations

47%

Below target CAC Goal

Want to learn more about FeedMob’s exclusive partnership with Samsung? Get in touch with us today!

The post Driving Lower CAC for a Large E-commerce App appeared first on FeedMob.

How does a significant player in the food-delivery vertical continue to find new users after it has maxed out its search and social marketing efforts? It’s a question FeedMob was prepared to answer when one of our clients came to us looking to improve its net new user acquisition efforts across global markets. To measure the success of the campaigns, we had to go beyond installs and look to first-purchase events.

Approach

To help our client, FeedMob’s team of user acquisition experts took on the job of identifying, onboarding and managing dozens of new global partnerships required to find the right media mix outside of traditional channels, including new Owned and Operated (O&O), OEM,  and Incent media partners. Utilizing a wide variety of publisher sources allows FeedMob to adjust strategic investment in the partnerships that drive higher-quality results. We also worked closely with publishers to test a variety of creatives — rotating in new images, video assets, value proposition messaging, CTAs, and placement types to continually find efficiencies in delivery. Finally, the global nature of the campaign allowed us to shift investment across geographies according to performance.

Conclusion

We achieved a consistent reduction in the eCPA — dropping 66.17% over the course of Q3. Overall, FeedMob achieved a 77% reduction in CPI from July to September. More importantly to the client’s KPIs, FeedMob achieved a 63% reduction in CAC from July to August while simultaneously increasing overall first-purchase events by a scale of 6X.

Reduced CPA in Q3

Reduced CPI
July – September

Reduced CAC
July – August

Increased overall
first-purchase events

The post Food Delivery App Decreases eCPA, CPI, and CAC with FeedMob appeared first on FeedMob.